Poster Barolo Chinato Demand it Everywhere - Giulio Cocchi
 
Born in Piedmont in the last century, it immediately spread thanks to the well-balanced bitter-sweet taste and above all to the driving effect in terms of the market of the name "Barolo", which placed it among the noble products compared to the various types of alcoholic beverages based of ink. Inventor of an original recipe, Giulio Cocchi was also the protagonist of its diffusion for Barolo Chinato. In Italy the consumption of Barolo Chinato was aided by the reputation it had created as a medicinal wine. In the Piedmontese tradition it became the main antidote to many small ailments, especially cold-related ones. Drunk like mulled wine, warm and invigorating, its antipyretic and digestive properties were praised. Serving it to guests became a ritual gesture of peasant hospitality. Over time, the use of this flavored wine has changed and today, in the wake of the recovery of traditions and naturalness, it is being rediscovered in new and interesting consumption styles.
 
Dimensions: 50 x 70 cm.
Material: Satin paper
 
The Cellar: Giulio Cocchi was a young and creative pastry chef from Florence who moved to Asti at the end of the nineteenth century. He created original recipes for Barolo Chinato, Aperitivo Americano and several types of Vermouth, achieving success and fame in a short time. Giulio Cocchi's idea, exceptional for the time, was to open authorized retailers where these products could be tasted. Cocchi was a very well-known brand during the Belle Epoque and on the eclectic scene of the futurist period. The Cocchi name and products soon became famous throughout the world as demonstrated by export documents: from New York to London, from Sydney to Africa and Venezuela. Cocchi paid a lot of attention to quality single-variety brut sparkling wines, produced with the Italian method since the 1980s such as CocchiBrut and, more recently, the commitment to the creation and valorisation of the DOCG Altalanga, of which Cocchi is still one of the most busy. From the founder Giulio Cocchi, the winery has also inherited an inexhaustible liveliness and qualitative research that has led it to be known and appreciated on five continents. All Cocchi products are wine-based and the recipes are those of the past, codified based on the intuitions of Giulio Cocchi himself. What defines the Cocchi style is therefore elegance and authenticity, the quality of the wine and the ingredients, the centenary technical experience, a passion and creativity that have never waned over the years. Since 2012, Giulio Cocchi has been registered in the National Register of Historic Companies of Italy for its first 130 years of uninterrupted activity.