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Cantina Sabauda is aware of how important the way in which information about you is used and shared is to you and we appreciate the trust you place in us to do so in a scrupulous and responsible way. This Privacy Notice describes how we collect and process your personal information through Cantina Sabauda's websites, devices, products, services, online and physical stores and applications that refer to this Privacy Notice (collectively, the "Cantina Sabauda Services").

Which personal data of registered customers is collected by Cantina Sabauda?
Personal data is collected to provide and continuously improve Cantina Sabauda's products and services. The categories of personal data that are collected are:

  • Data provided directly: any data provided is stored in relation to the services of Cantina Sabauda. You can choose not to provide some data, but there is the possibility that you will not be able to fully use the Services of Cantina Sabauda.

  • Data that is automatically collected: We automatically collect and store certain categories of data about your use of the Cantina Sabauda Services, including your interaction with the content and services available through the Cantina Sabauda Services. Like many other websites, we use "cookies" and other unique identification tools and collect certain types of data when your browser or device accesses the Cantina Sabauda Services and other content provided by, or on behalf of, Cantina Sabauda on other websites.

  • Data received from other sources: it is possible to receive customer information from other sources; e.g. from couriers regarding up-to-date delivery and address information, will be used to update Cantina Sabauda's systems and to deliver future orders more easily.

How does Cantina Sabauda process personal data?
Personal data is used to perform, provide and improve the services offered to our customers.

  • Purchase and delivery of products and services: Personal data is used to receive and manage orders, provide products and services, process payments and communicate with regard to orders, products, services and promotional offers.

  • Provide and improve the Services of Cantina Sabauda and resolve any issues related to them: personal data is used to provide functionality, analyse performance, correct errors and improve the use and efficiency of Cantina Sabauda's services.

  • Suggestions and personalisation: We use your personal information to suggest features, products and services that may be of interest to you, to identify your preferences and to personalise your experience with Cantina Sabauda Services.

  • Credit Risk and Fraud Prevention: Personal data is processed to prevent and detect fraud and abuse, in order to protect the security of customers.

  • Comply with legal obligations: In some cases, we collect and use your personal information to comply with our legal obligations. For example, we collect information from third-party sellers about their registered office and bank account for identification and other purposes.

  • Communicating with the customer: personal data are used to communicate, in relation to the services of Cantina Sabauda, through various channels such as telephone, e-mail and social network chat.

  • Purposes for which consent is requested: Consent may be requested to process certain personal data for specific purposes, in which case they will be disclosed. Once you have consented to the processing of your personal data for a specific purpose, you may withdraw your consent at any time and the data will cease to be processed for that purpose.


Does Cantina Sabauda disclose personal data to third parties?
Customer data is an essential part of our business and we will never sell our customers' personal data to third parties.

  • Third party service providers: We use other companies and individuals to perform certain tasks on our behalf. For example, to deliver parcels, send paper mail and e-mails, analyse data, provide marketing support, process payments, transmit content and provide customer support services. Third-party service providers only have access to personal data that are necessary for the performance of their business, they may not process the data of which they are aware for further purposes. Third party providers are obliged to process the personal data that come to their knowledge in accordance with this Privacy Notice and applicable personal data protection regulations.

  • Protection of Cantina Sabauda and other parties: We disclose account data and other personal data when we believe that such disclosure complies with legal obligations; to enforce or enforce our General Terms and Conditions of Use and other agreements; to protect the rights, assets and security of Cantina Sabauda, our users or other parties. This also includes the exchange of information with other companies and organisations involved in the prevention of fraud or the reduction of credit risk. In cases other than those listed above, you will be informed whenever your personal data is shared with third parties and you will have the option to choose whether or not to allow such disclosure.

  • Transfers outside the European Economic Area: We ensure that the products are transferred in accordance with this Privacy Policy and the applicable data protection regulations adopted by the European Commission.

How is the security of personal data ensured?

  • Cantina Sabauda is committed to protecting the security of personal data during their transmission, using encryption protocols and programs.

  • We adhere to the Payment Card Industry Data Security Standard (PCI DSS) security standards when handling your credit card information.

  • Physical, electronic and organisational security measures are taken in relation to the collection, storage and disclosure of our customers' personal data. These security procedures mean that you may be required to verify your identity before disclosing your personal data.

  • It is important that you take appropriate measures to prevent unauthorised access to your password through your devices and applications. We recommend that you use a unique password for your Cantina Sabauda account. Always check that you have logged out when you stop using a shared computer.

What personal data can I access?
You can access your information, which includes your name, address, payment options, personal profile information, settings and purchase history from the "My Account" section of the site. Options available: For questions and/or objections about how we collect and process personal data, please contact Cantina Sabauda customer service. Many of Cantina Sabauda's Services include settings that allow you to choose how personal data may be used. You may choose not to provide certain data but you may not be able to use many of Cantina Sabauda's services. When personal data is processed for a specific purpose, you may withdraw your consent at any time. In this case, any further processing of personal data for this specific purpose will cease. According to the applicable law, you have the right to request access, rectify and delete your personal data and exercise the right to data portability. You may also object to the processing of your personal data or, in certain cases, request the restriction of the processing of your personal data. To exercise one of these rights, please contact Cantina Sabauda Customer Service at with the subject line "assistance".

Can children use the Services of Cantina Sabauda?
Purchases on Cantina Sabauda are reserved exclusively for Italian citizens who have reached the age of 18. The purchaser of foreign nationality can purchase on Cantina Sabauda only if he/she has reached the age of majority according to his/her national law. If there is no legislation in this respect, he/she must be over 21 years of age.

How long is personal data stored?
Personal data is stored to enable the continuous use of Cantina Sabauda's services, for as long as necessary to pursue the purposes described in this Privacy Policy, as required by law. The transaction history is kept so that it is possible to examine the purchases made, repeat the orders and view the addresses designated for receiving the order. Tax and commercial data will be kept in compliance with the applicable laws.

General Data Protection Regulation of the European Union - Legal basis
The General Data Protection Regulation (GDPR) of the European Union requires that the processing of personal data be based on a legal basis. The legal bases used depend on the specific purpose for which the personal data are processed. The following legal bases are used for the processing of personal data:

  • Performance of a contract when products and services are provided or we communicate about them: This legal basis covers when personal data is used to receive and manage orders, provide products and services or process payments.

  • Purposes for which consent is requested: Your consent may be requested to process your personal data for specific purposes, in which case it will be communicated immediately. By consenting to the processing of your personal data for a specific purpose, you can then withdraw your consent at any time and the data will cease to be processed for that purpose.

  • These and other legal bases depending on the purpose for which the personal data are used.

Contacts, Information and Revisions:
For questions about how Cantina Sabauda uses and processes personal data or to get in touch with one of the data controllers, please send us a descriptive summary of the question you wish to submit and we will do our best to help you. The Data Protection Officer can be contacted at by entering "Privacy" as the subject of the email.
Our activities are constantly changing and our Privacy Policy is also subject to change; we recommend that you check our site frequently for changes. The current Privacy Policy applies to all information we hold and about your account, unless otherwise indicated. Policies and procedures will never be substantially changed without the consent of the customers concerned, making them less protective of the customer data we have collected.

Examples of data provided when using the Cantina Sabauda Services:
Looking for products or services in shops;
Adding or removing an item from the shopping cart, placing an order through or using the Services of Cantina Sabauda;
By providing information in the account section or in the profile section: it is possible to have more than one account if you have used more than one email address or phone number when making a purchase on the Cantina Sabauda website;
Adding contacts;
During settings configuration, when permissions are provided to access data or interact with the device;
By communicating with Cantina Sabauda by telephone, e-mail or otherwise;
Completing a request for assistance or a form to participate in a prize event;
Participating in community features, publishing and rating customer reviews;
By acting as above, you can provide the following data: name, address, telephone number, payment information, age, information about your position, IP address, name, contents of reviews and e-mails sent to Cantina Sabauda, personal description and photograph contained in the "My profile" section, information and documents relating to identity and status, company and financial information, information relating to creditworthiness, VAT number.

Data that is automatically collected by Cantina Sabauda when you use the Services:
The Internet Protocol (IP) address used to connect the device to the internet;
Login, email address and password;
Location of the device or computer;
History of acquisitions and use of content;
Full URL (Uniform Resource Locators) path (including date and time); the products and/or content you have viewed or searched for; page loading times, download errors, the length of time you use certain pages, and information about how you interact with the pages (such as scrolling, clicking and moving the cursor on the pages);
Telephone numbers used to call the customer service number of Cantina Sabauda;
Device identifiers and other technologies may be used on devices, applications and our web pages to collect browsing, usage or other technical information for fraud prevention purposes.

Data collected from other sources: 
Data may be received from other sources, for example:
Up-to-date information on delivery and address provided by couriers or other third parties, Cantina Sabauda uses this information to update records and to deliver future orders or carry out future communications more easily;
Account details, information about code acquisitions or redemptions, information about interactions with products and services;
Search results and links;
Credit reliability data from central risk which is used to prevent and detect fraud and to provide credit or financial services to certain clients.

Personal data that can be accessed through the Services of Cantina Sabauda:
Status of recent orders;
Full order history;

Personally identifiable information (name, email, password and communication preferences);
Payment settings (information on payment method and promotional codes, gift vouchers and book balance);
Settings of email notifications (notices of product availability, deliveries, special occasion notices and newsletters);
Recently viewed content;
The profile (product reviews, tips, notices and personal profile).


We use cookies and similar technologies (collectively, "cookies") for the following purposes.
Functional cookies: We use cookies to provide our services, for example:

  • recognise you when you log in to use our services;

  • recognise you as a registered customer of the CantinaSabauda Prime programme and provide you with other features and per
    sonalised services;

  • show you features, products and services that may be of interest to you, including advertisements about our services if they relate to products and services available on Cantina Sabauda;

  • keep track of the items saved in your shopping cart.

  • prevent fraudulent activities;

  • Improving safety;

  • keep track of your preferences, such as language and currency preferences.

We also use cookies to understand how our customers use our services, so that we can improve them. For example, we use cookies to conduct research and evaluation in order to improve Cantina Sabauda's content, products and services.
Authorised third parties may also set cookies when you interact with Cantina Sabauda's services. Third parties include search engines, providers of measurement and analytics services, social media and companies providing advertising services. These third parties use cookies in the provision of advertising content, including advertising defined by your interests, to evaluate the effectiveness of their ads and to provide services on behalf of Cantina Sabauda.

Further information
Functional cookies remain in your browser for 13 months after you last interacted with our services, with the exception of cookies used to track your privacy settings (such as Advertising Preferences), which may remain in your browser for up to 5 years. Other cookies remain in the browser for 13 months after you have agreed to the use of cookies.

You can manage cookies by visiting your account section after you have logged in. If you have not logged in, you may need to set your preferences again.

Alternatively, your browser settings will tell you how to prevent your browser from accepting new cookies, how to be notified when you receive a new cookie, how to disable and remove cookies, and how to monitor when they are deleted.

Functional cookies allow you to enjoy some essential features provided by Cantina Sabauda. If you block or otherwise reject functional cookies from your browser settings, some features and services may not work. For example, you will not be able to add items to your shopping cart, complete your order or use Cantina Sabauda services that require you to log in. You will be able to manually change your preferences every time you visit one of our services.

Report a suspicious communication or webpage:

We take phishing and spoofing attempts seriously. If you receive a suspicious correspondence, call, text message or e-mail that you believe may not have come from Cantina Sabauda or if a web page pretends to be Cantina Sabauda, please report it immediately to the following e-mail address: with the subject line:"phishing" or by calling +39 348 988 4964.

Request the closure of your account and the deletion of your data:

You can send us a request to permanently close your Cantina Sabauda account and delete your data. After the process, a confirmation notification will be sent to the email address associated with your account or via SMS. You must reply within 5 days to verify your request.

Note: Once closed, your account is no longer accessible to you or anyone else and cannot be restored. If you later decide to start ordering from us again or use the features of the site that require an account, you will need to create a new account.

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