Francesco Rosso, a graduate of the Istituto Tecnico Agrario di Alba with a specialization in enology and viticulture, follows in the footsteps of his predecessors who dedicated their working lives to agriculture in the Roero area. Although Domenico Rosso, Francesco's father, had privileged the fruit and vegetable sector during his years of activity, Francesco's will was to elect viticulture as his main activity. It was a choice of continuity with the ideals of his grandfather Francesco, whose notebook full of notes is still present in the winery. An heirloom to which the family is very attached, on whose pages seasonal trends and product prices are carefully noted, hinting at the attention that was already paid to the production of a good Nebbiolo in the middle of the last century. The love of wine is a throwback: with the restoration of old abandoned vineyards and the planting of new ones, the winemaker's business has opened up to the market with diversified wine production. The farm is also dedicated to the cultivation and sale of fruits and vegetables: strawberries, peppers and the Langhe round and gentile hazelnut. The intent is to offer healthy and wholesome foods and to rediscover naturally grown and healthy products following in the footsteps left by their predecessors.